In-depth knowledge of the publishing industry allows Warwick Associates to offer a wide range of consulting services for publishers.
In the area of general consulting Warwick Associates can advise on and assist with the successful launching of new publishing houses, introduce publishers to new areas of sales to increase revenues, and design publishing plans and marketing strategies to boost sales and profitability.
The timing and coordination of a new title’s production, marketing, and distribution is essential to its successful launch. We are experts in this area and have helped many publishers navigate through this potentially error-filled and costly phase of the publishing effort.
We have excellent contacts in the printing industry and are able to advise clients on low-cost printing options. We also have access to many talented designers who can create winning product designs for good value.
We have established relationships with all master U.S. distributors and know the workings of this aspect of the publishing industry from the inside out. Simon’s expertise in this area is invaluable to our clients seeking distribution, which is the key to retail sales. We can:
- Assess your titles in preparation for distribution
- Produce an individually tailored distribution plan
- Assist with developing promotional materials
- Present your titles to appropriate distributors
- Negotiate the best possible contract
- Represent you at distributors’ sales conferences
- Coordinate and monitor distributors’ marketing activities for your titles to produce maximum sales